illustration
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About
Cindy Cheong is a Hong Kong Senior Art Director based in Berlin.
Art direction/ Digital design/ Branding & Identity/ Campaign/ Publication/ Motion graphics /
Illustration/ Animation
To showcase the services of the leading German insurance provider, five animated videos were created. I illustrated the storyboard for one of the videos, which were published across the client’s digital platforms.
Goal
- Explain insurance topics clearly.
- • Support customers with key issues like follow-up coverage and international claims.
Challenge
- Complex topics. Diverse needs.
- How to explain insurance in a way that builds trust and clarity?
Solution
- Modular, human, accessible.
- Five explainer videos in a unified visual style—optimized for web and presentations.
Client/ AOK
Agency/ vjsualcom GmbH
Year/ 2024
Media/ Illustration, Animation
Script/ Lina Hauschild
illustration/ Dominika Kowalska, Cindy Cheong
Animation Direction/ Magnus Wunderlich
Animation/ Niklas Thran
2025@CindyCheong
2025@CindyCheon