Green Chef UK launch
Green Chef is a leading UK-based meal kit delivery service that caters to the needs of individuals adhering to five distinct and health-conscious dietary plans. Subscribers to Green Chef's meal kit plans receive meticulously curated boxes containing fresh, high-quality ingredients alongside recipe cards, empowering them to effortlessly prepare delicious and nutritious meals at home.

In close collaboration with the brand's marketing team, I spearheaded the development of a visually compelling concept, art direction, and design for Green Chef's online marketing assets. This involved a thorough understanding of the brand's unique positioning within the market. The result was a comprehensive suite of online assets strategically crafted to showcase the diverse range of dietary options offered by Green Chef, along with clear instructions on product usage and the associated health benefits.

Client/ Green Chef UK
Year&/ 2021
Media/ Advertisement, Newsletters, Motion graphics videos, Online marketing assets
Art Direction & Design/ Cindy Cheong, Kacie Loura

















2025@CindyCheong