HelloFresh is a leading global meal kit provider, offering weekly subscriptions that deliver fresh ingredients and curated recipes, helping customers create enjoyable home-cooked meals.
As a Senior Digital Designer at HelloFresh, I collaborate with marketing, IT, and UI/UX teams to lead the creation of digital assets and campaigns across 17 countries. I manage daily content, OOH campaigns, and seasonal designs while maintaining brand consistency.
I also work with the launch task force to design digital assets for new market campaigns—covering CRM, web, social, and ads—for brands like HelloFresh, Greenchef, Everyplate, Factor, and Youfoodz in countries such as Norway, Ireland, Italy, and Spain.
Client/ HelloFresh SE
Year/ 2016 - 2022
Media/ Print, Advertisement, Newsletters, Motion graphics videos, Online marketing assets
Art Direction & Design/ Cindy Cheong
illustration/ Susana Mac Loughlin