Interzero is a German recycling company with headquarters in Hamburg and Hong Kong, where it operates under the name Alba. In this project, we need to:
- Create a campaign concept for Earth Overshoot Day, applying assets across both online and offline channels.
- Refresh the brand's look and increase social media visibility to enhance brand recognition.
Challenge
- Recycling is important, but ads are usually very informative.
- Information is hard to explain and digest.
- Phase 1: Small campaign for Earth overshoot Day: ‘Future Sounds – A festival for our planet’.
- Phase 2: Regular assets related to recycling and environmentally friendly tips.
Client/ Interzero
Agency/ Agentur Gerhard GmbH
Year/ 2024
Media/ Print, Social Media, Animation
Content Creative/ Bastian Koch
Art Direction & Design/ Paolo Tortone(Campaign), Cindy Cheong
Photos credit/ Interzero
2025@CindyCh