illustration
Travel
About
Cindy Cheong is a Hong Kong Senior Art Director based in Berlin.
Art direction/ Digital design/ Branding & Identity/ Campaign/ Publication/ Motion graphics /
Illustration/ Animation
As the world-famous Tyre company, Pirelli, continues to elevate its presence on social media, particularly through its Germany Instagram channel, the focus remains on delivering engaging and informative content to attract and expand its follower base. Agentur Gerhard has been an integral part of this journey, collaborating closely with Pirelli to achieve the shared goals.
Collaborating closely with the content creation team, I have contributed to the development of diverse assets ranging from static images to captivating videos for Pirelli. Our content strategy encompasses a wide array of topics including product insights, thrilling car racing moments, visually stunning imagery, valuable driving tips, and interactive quizzes. Through the adept use of visuals and motion graphics, we aim to captivate our target audience while imparting knowledge in an entertaining and engaging manner.
Our efforts are geared towards not only showcasing Pirelli's products, but also fostering a deeper connection with enthusiasts and consumers alike, positioning the brand as a reliable source of information and excitement in the automotive world.
Client/ Pirelli Deutschland
Agency/ Agentur Gerhard GmbH
Year/ 2023
Media/ Social media assets
Content Creative/ Anna Bezrogova, Bastian Koch,
Paolo Tortone
Art Direction & Design/ Cindy Cheong, Paolo Tortone
2025@CindyCheong