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About
Cindy Cheong is a Hong Kong Senior Art Director based in Berlin.
Art direction/ Digital design/ Branding & Identity/ Campaign/ Publication/ Motion graphics /
Illustration/ Animation
Targeting property management companies, POPPROP offers a digital platform for residential services tailored to residents and tenants (B2B). Through the POPPROP App, management companies benefit from streamlined data organization, while residents and property renters gain convenient access to a range of services and activities. Whether it's borrowing an umbrella or addressing property damages, POPPROP caters to all needs.
In this project, I am entrusted with spearheading the branding of the company, crafting various applications aligned with POPPROP's marketing positioning and personality.
Target Clients
- Residential buildings/ Estates/ Apartments
- Property Management Offices
- Owners’ Corporations/ Committees
- Commercial Offices
Benefits for B2B Customers
- Time & Cost saving (One platform management) Revenue generating (Ads, increased property value)
- Professional Help desk support
Client/ POPPROP Ltd.
Year 2021
Media Branding, Newsletters, Social media assets
Creative & Design Cindy Cheong
The core concept of the app is to integrate various management and multifunctional features into a single platform. This unified approach delivers significant benefits to both administrators and users. To visually express this idea, a rising dot motif has been used—not only to symbolize the concept of combination, but also to represent system enhancement and progress.
2025@CindyCheong