illustration
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About
Cindy Cheong is a Hong Kong Senior Art Director based in Berlin.
Art direction/ Digital design/ Branding & Identity/ Campaign/ Publication/ Motion graphics /
Illustration/ Animation
Renault, as one of the leading truck companies, persists in amplifying its social media presence, primarily through its German Instagram and LinkedIn channels. The focal point remains steadfast on delivering captivating and enlightening content to broaden its follower base. Agentur Gerhard stands as a pivotal player, closely collaborating with the client to attain mutual objectives.
In this project, I primarily contributed to creating all the video assets and a portion of the static assets. Collaborating closely with the content creation team, I translated conceptual ideas into engaging visuals. Additionally, I played a role in developing some of these concepts, effectively conveying the brand's value and attitude to our audience.
The content can be divided into two main directions. Firstly, we emphasize introducing E-trucks and their benefits to customers. Secondly, we highlight general products such as used trucks, along with providing information about events and gatherings.
Client/ Renault Trucks Deutschland
Agency/ Agentur Gerhard GmbH
Year/ 2023-2024
Media/ Social media assets
Content Creative/ Anna Bezrogova, Bastian Koch,
Paolo Tortone
Art Direction & Design/ Cindy Cheong, Paolo Tortone
The collaboration between Agentur Gerhard and the clients commenced with the kickoff campaign 'Nichts zu Tanken.' The aim of this campaign is to introduce the Renault E trucks while highlighting its benefits from the perspective of environmental protection and CO2 emission reduction. A core concept of the campaign was a YouTube video release. In this project, I was responsible for creating social media videos that complemented the main YouTube video. Through humorous copywriting, we effectively conveyed CO2-friendly messages, imparting a lively impact on the target audience. To view the full version of the video 'Nichts zu Tanken', please click here.
"Electric week + Black week"
To promote the weekly sales campaign, I utilize materials from the featured models (E-van and second-hand van) and blend them with Renault’s corporate identity to create a fresh, eye-catching visual style. The results are remarkable — the assets consistently generate impressive views and strong performance metrics.
IG / Linkedin
Working collaboratively with the content creative team, my role is to visualize concepts into static visuals and videos that align with Renault's branding and marketing strategy. This involves integrating footage, images, and AI-generated elements.
On a weekly basis, these assets are distributed across the client’s social media channels, including IG and Linkedin's Feed/ Reel Stories. etc.
2025@CindyCheong