illustration
Travel
About
Cindy Cheong is a Hong Kong Senior Art Director based in Berlin.
Art direction/ Digital design/ Branding & Identity/ Campaign/ Publication/ Motion graphics /
Illustration/ Animation
I am delighted to take part in this meaningful project organised by the Austrian theatre group Magggi.collective. As part of the experience, participants will be invited to hike through the town of Pram, where they’ll encounter people who explore sustainability from diverse perspectives—sometimes focusing on climate and environmental issues, other times reflecting on the social bonds that hold communities together.
Each participant will carry a few wooden planks throughout the journey, which will later be assembled into a simple stool—a symbol of rest, sharing, and connection. At the end of the walk, these stools will become places where we can sit down, relax, and share our thoughts with one another.
Inspired by this journey, I’ll be designing a series of visual assets that reflect the ideas and values that emerge along the way.
Client/ Magggi.collective
Year/ 2025
Media/ Illustration, poster, flyer
Creative & Design/ Cindy Cheong
2025@CindyCheong