Taxi Tales is a unique theatre experience that brings to light the story of Felizia Fischer, an unsung pioneer of women’s rights. In 1926, she won the right for women to drive taxis in Vienna—a groundbreaking achievement that remains little known today.
Nearly one hundred years later, Taxi Tales invites audiences to step into a taxi and embark on a journey through the city. Along a predetermined route inspired by Felizia Fischer’s story, contemporary female taxi drivers share personal insights into their daily work within a still male-dominated profession—one in which the percentage of women has barely changed since Fischer’s time.
The audience does not choose the destination. Instead, the familiar act of transportation is transformed into an intimate encounter, where a frequently overlooked professional group takes center stage. Through their stories, the drivers challenge assumptions of danger and visibility, offering new perspectives on the city and those who navigate it every day.
Inspired by this journey, I am responsible for the illustration and the design of a series of visual assets that reflect the ideas, values, and voices that emerge along the way.
Client/ Magggi.collective
Year/ 2026
Media/ Illustration, poster, flyer
Creative & Design/ Cindy Cheong